Maserati, always in step with the times, decided to make use of the D-Table, the multitouch design table created by the Designer Danilo Cascella during the Summer Experience, positioning them in its lounges in Forte dei Marmi, Forte Village and Porto Cervo in the historical Cascella Fashion Design Store.These interactive tables with touchscreen display 100 points multitouch, so multi-user, boast cutting-edge technology and, pride of the Designer, are a symbol of Made in Italy. In fact they are made and assembled by the hands of artisans and specialized computer engineers and painted with special glossy and opaque paints. The painting, which is the same used in the world of luxury cars, meets the highest quality standards and is in line with the production processes necessary to ensure high resolution combined with flexibility and speed of production. Maserati has decided to make use of the D-Tables to offer, in its lounges, a digital experience that goes hand in hand with the technology, excellence and design of its cars.
The multitouch tables, of which three models have been chosen for the occasion, have been used to show technical data sheets of the latest models, to choose how to customize a particular machine model or simply to browse a catalog while enjoying an aperitif. The ability to configure the car with just the touch of a finger has allowed customers to experience a unique and exciting experience making the choice of their Maserati an authentic sensory adventure independent and satisfying. Not only the construction on the basis of the available models, choosing from the painting to the optional, from external accessories to internal customizations, always keeping under control the financial solution best suited to your needs. The display of the table, which supports Ultra HD technology, allows you to see the high resolution videos of the beautiful cars. So sharing the same vision and the same openness towards future scenarios, in addition to being both the pride of the finest 100% Italian production, Maserati and D-Table by Danilo Cascella have combined their creativity and their strength, to create an instrument of domotics that will project the Maserati Summer Experience into the future. This brilliant collaboration has positioned Maserati among the three finalists of the Retail Awards 2018 in the Best Store Layout Luxury & Fashion sector.
Retail Awards, which is the second edition, is a unique branding opportunity in a context that involves the main players in Italian retail. Retail Awards wants to be a new point of reference for Italian excellence, it wants to stimulate the promotion of innovation also in Retail, a sector that is constantly evolving, bringing advanced solutions able to satisfy its customers.